New SEAT Ibiza Hits the Road Aboard a Truck

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Hot on the (w)heels of its official debut in Barcelona last month, the all-new Ibiza hatch has begun a promotional tour in the UK in a Perspex case aboard a specially-created, SEAT-branded transporter truck.

The tour, which kicked off last Thursday (April 10) from York, includes stops at SEAT dealerships and other key venues along the way. The idea behind SEAT UK’s promotional tour is simply to give Brits a closer view of its new supermini ahead of its market debut that’s set for late July. –One more pic after the jump