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Chevy Creates World’s First Billboard Made from Pennies, By-passers Strip it Clean

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Chevrolet created havoc with its 20-foot billboard advert made entirely from one-pence coins in London’s New Oxford Street. The unique billboard that consisted of 20,000 pennies was created to advertise the 769,500-pence starting price of the new Aveo. Understandably, it didn’t take long for hundreds of opportunistic by passers to strip it clean. To be exact, the penny-billboard only lasted for a mere 30 minutes… -Continued

Chevrolet's Les Turton commented:“There have been some great car adverts before, but none that has stopped traffic and actually put money back into the motorist’s pocket so this is certainly a first. We’re glad we’ve topped up lots of people’s wallets, purses and, in some cases, rucksacks, but it would have been nice for the billboard to last a little longer than 30 minutes.”





12 Comments:

Anonymous said... »July 09, 2008

Typical penny pinching from Chevrolet!!

Anonymous said... »July 09, 2008

This is why we can't have nice things here in the UK. I'm guessing this wouldn't of happend in Greece since police over there beat the crap out of you first.

On the bright side, the advertising technique is unique

Anonymous said... »July 09, 2008

Wow, Brits are so civilized!

Alex said... »July 09, 2008

That's probably the only way one would pay (literally) attention to the Aveo lol

Anonymous said... »July 09, 2008

Awe, should have given all the pennies to those two cute little girls with their mom.

Anonymous said... »July 11, 2008

"Awe, should have given all the pennies to those two cute little girls with their mom."

So tired of this mentality. Why? Are they somehow more deserving than the rest of the world? How so?

├ůsk Dabitch said... »July 14, 2008

It's a conspiracy to piss you off.

Anonymous said... »July 17, 2008

Fake. Viral.

Anonymous said... »July 20, 2008

Just goes to show you how bad things have gotten. A couple of years ago, you couldn't be bothered to pick up a penny. Now they're worth the effort.

Anonymous said... »July 21, 2008

"Just goes to show you how bad things have gotten. A couple of years ago, you couldn't be bothered to pick up a penny. Now they're worth the effort."
hahaha

Anonymous said... »September 17, 2008

Wow, a successful ad campaign for just pennies a day!

Anonymous said... »October 05, 2008

A well succeeded campaign, for sure. Otherwise I wouldn't be receiving this message by mail.
Congratulations!!!!

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