From Wikipedia: Jake Bronstein Publicity Stunts
"Other highlights include his bizarre public stunts, such as bathing in Bryant Park Fountai, taking advantage of a loophole to get into the NBA draft. eBaying the lead singer position in his band, offering himself for marriage, freeing a fish into New York's East River, launching a 50 Dates in 50 States quest by soliciting invites from women on the web, and offering 1,000 strangers a hand-written love letter.
He is also the inventor of the Fun Idea Machine and recently started a text system designed to kill boredom by letting people text NEED FUN to 30644 for fun ideas, for free, by phone. He appeared on CBS Sunday Morning drinking a full bottle of maple syrup to set a new world record."