A new challenger is entering Brazil’s lucrative small pick-up truck market as Peugeot’s South American arm introduced the Hoggar today. Designed in Brazil, the pint-sized model is a pickup-truck version of the domestic market 207 supermini, which has nothing to do with the European 207 hatch as the Brazilian model is based on Peugeot’s previous generation 206 hatch.

According to the French automaker, the Hoggar that borrows its name from Peugeot’s funky 2003 beach-buggy concept has a load capacity of 1,151 liters and a payload of 742 kg or 1,635 pounds.

Peugeot’s Fiat Strada and Chevrolet Montana rival will be launched in Brazil in May with two fuel-flex four-cylinder engines with a displacement of 1.4-liters and 1.6-liters.