The BMW/Audi ad war continues, and the latest attack recently took place in Hong Kong. BMW marketing picked up some prime ad space above an Audi dealership, and it looks as if the building owner is making a double-edged killing. Floor space to Audi and wall space to BMW? Genius.
Now if only the owner could get Mercedes to shoot a commercial there, they'd have the German luxury trifecta in their pocket.
By Phil Alex