As you most likely know, the State of California is in a dire budget crunch - $20 billion to be precise. And when there are financial difficulties, legislators tend to come up with all sorts of ideas to increase the State's revenue.
In California's case, Sen. Curren Price, D – Los Angeles, has proposed a bill that will allow the Department of Motor Vehicles (DMV) to study the use of digital license plates that would flash ads and public service announcements when the vehicle is stopped for more than four seconds, whether in traffic or at a red light. However, at all times, the license plate number would remain visible in some section of the digital screen.
"The Department of Motor Vehicles, by virtue of its interaction with millions of California drivers and vehicle owners each year, represents a valuable resource to the state," the bill says.
"The department may consider the use and development of existing or emerging technologies for the creation of a digital electronic license plate for the purpose of generating revenue for the department and state."
Under the bill, the California DMV would have until January 1, 2013 to research digital number plates and submit its findings and recommendations including the amount of revenue they would raise and the impact on traffic safety to the Legislature.
"We're just trying to find creative ways of generating additional revenues," said Democratic Senator Curren Price. "It's an exciting marriage of technology with need, and an opportunity to keep California in the forefront."
Source: Mercury News
12 Comments:
This is so f@#king dumb, and an embarrassment to the State of California (among its other many embarrassments).
20 million is the deficit of cities, it's more like $40+ billion in deficit for Califoorniiaaa.
I am not putting an AD on my property unless they pay me! And also I see this more as a distraction to drivers if anything.
I can write a check for 20 mil... It's 40 billion and us Californians are getting taxed up the butt every minute for the mistakes of our elected officials. It's time to start leaning to the right.
If it goes on like this soon there are gonna be waterproof LCD screens in toilets displaying ads.
WOW thank you Sen. Curren Price
not only is this a steller idea you have single handedly shown us again how proud we should be of our elected officials.
Nothing says creativity like adding another distraction to the task of driving.
Curren Price = IDIOT *()#@*!_~
* Correction made - it's BILLIONS not MILLIONS
and then people will bitch and moan about the ad content appearing on their cars (moral hissy fits) and then the increase in accident claims because of distractions caused by ads.
Oh, and lets not forget the green factor. Those few kw needed to run a led ad on a licence plate further tax the engine as it runs; not much I admit, but why run more lights when it's not needed? Frigg, our existing plates are green enough AND their recyclible.
Stupid Idea. Wont put that shit on my car, lucky Im not from the shithole that cali is becoming.
carscoop...what were you thinking when you posted this. Are your editors stupid? Do you really think this will happen?
1) Too expensive.
2) Advertisements will be a distraction.
3) Can be hacked/used to change plate numbers/ID.
FAIL.
Wow, that is just sad
Butt Crack Bunny
()_()
(*.*)
(u u)o
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