Kia announced today that its all-new 2011 Sportage compact crossover goes on sale in the U.S. at the end of the July with a starting price of $18,990, which includes a $695 destination and handling fee. There are three trim levels, Base, LX and EX. Standard safety features include ABS, Electronic Stability Control (ESC) and six airbags.

At launch, the South Korean firm’s fully redesigned crossover comes with a 2.4-liter four-cylinder engine producing 176HP, while returning 22mpg in the city and 31mpg on the highway. A far more potent 2.0-liter turbocharged GDI petrol engine with 270+ horsepower will join the range next year.

The Sportage will be offered in both front-wheel- and all-wheel-drive configurations paired to either a 6-speed manual gearbox (Base) or a six-speed automatic transmission.

The Base model, which is available only with a manual transmission, offers several standard features such as air conditioning, power windows, door locks and mirrors, 16-inch alloy wheels matched with 215/70R16 low-rolling resistance tires, SIRIUS Satellite Radio capabilities with three months complimentary service, MP3 connectivity and Bluetooth wireless technology.

Upgrading to the $20,990 LX trim adds a 6-speed automatic transmission, exterior mirrors with LED turn signal indicators, privacy glass, keyless entry with panic alarm and multi-way adjustable front seats.

Finally, the more luxurious Sportage EX costs $23,990 and includes 18-inch alloy wheels, leather-wrapped steering wheel and shift knob, illuminated vanity mirrors, automatic folding rear seats, dual-zone automatic climate control, and air-conditioned and illuminated glove box.