Hopefully, most of our readers will agree that a Smart Fortwo is a far more suitable candidate for a 'Hello Kitty' makeover than a Ferrari 360 Modena [weep here]. Furthermore, unlike the custom Modena, the Fortwo Hello Kitty is an officially licensed product as Smart's US distributor, Penske Automotive and Sanrio, the owner of the 'Hello Kitty' brand, signed an agreement to add a series of car wrap designs featuring the popular feline to the carmaker's vehicle customization program.
"This is the first time that Sanrio will offer a Hello Kitty car in the United States," said Janet Hsu, president of Sanrio Inc. "The modern, environmentally-friendly features of the smart fortwo combined with supercute Hello Kitty designs deliver an exciting offering that responds to the demands of our fans for special edition lifestyle products."
The Smart Expressions program will offer buyers in the States a choice of three different full-body Hello Kitty designs, each with a selection of color schemes. In total, the company offers 22 full and partial wrap design and color combinations from which to choose.
According to Smart, the Hello Kitty wrapped Fortwo cars will make an appearance at many Sanrio events this fall for the brand's 50th Anniversary.
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4 Comments:
Attack of the insipid marketing department.
Seriously, are pre-teens holding driver licenses these days?
cant think of any better way to avoid car theft
The only way I can think of making this a funny thing is if you ran over a box of white kittens on your way home from the Smart dealership in your Hello Kitty Smart.
I love car wraps but I don't think I would put hello kitty on my car. I do want to put a car wrap on my car but I don't know of what yet.
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