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BMW X3 Buyers will be able to see their Vehicles Being Built through an Online Video Portal

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BMW wants to turn an ordinary sale into an emotional experience that drives brand loyalty and retention by offerings U.S. buyers of the 2011MY X3 a unique access to the creation of their crossover through an online video portal that will show them footage of their customized X3 being produced at the company’s plant in Spartanburg, South Carolina.

“Customization is essential to the new BMW X3. With more than 10 million distinct configurations available, we wanted to get customers excited about the birth of their unique vehicle,” said Trudy Hardy, Manager, BMW Marketing Communications and Consumer Events, BMW of North America. “This production footage of the BMW X3 vehicles from our Spartanburg plant enhances the overall customer experience that is part of the BMW brand.”

BMW makes use of a total of seven cameras which track the X3 through the various stages of final assembly. The company added that the videos do not have an expiration date and can also be downloaded and shared.

To watch or download the footage, customers will have to create a My BMW account on bmwusa.com website and entering their X3 order number or VIN. The BMW X3 Customer Video Portal program kicks off today, January 20th.




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3 Comments:

Anonymous said... »January 20, 2011

That sounds great but 10 million distinct configurations available? That number sounds way off. Good looking X3 though.

Anonymous said... »February 02, 2011

Naaa,more like a youmillion ways.Bespoke means you can make it any way you want.

Anonymous said... »February 02, 2011

Naaa,more like a youmillion ways.Bespoke means you can make it any way you want."

You can mix and match any car for all of their options, colours, trim levels, etc. The X1 isn't special in this respect.

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