Some Like it Very Hot: Fiat’s New Campaign for 500 by Gucci

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Russian model Natalya Sergeyevna Polevshchikova, more commonly known as Natasha Poly, is the new face (and legs…) of Fiat’s advertising campaign for the limited edition 500 by Gucci. The blonde temptress from the land of hot spies, beautiful ballets and Vodka, is dressed in a one-of-a-kind black leather ensemble and is all over the 500’s ultra compact body [sic...].

The campaign was imagined by Gucci Creative Director Frida Giannini, who was also responsible for the design of the special edition 500. Fiat said the single and double-page advertisements will appear in publications throughout the year.

The 500 by Gucci was unveiled at the Geneva Motor Show this past March to celebrate both the 150th anniversary of the unification of Italy and Gucci's 90th anniversary. It went on sale in Italy on April 1st with a base price of €17,000 (US$24,200). Euro-wide sales will begin in July with the rest of the world to follow at the end of the year.

The Gucci-branded Italian mini is offered in a choice of two color themes, black exterior with shiny chrome details, and a two-tone black and white interior, or with a white exterior shade with satin chrome details, and an ivory and black interior. Gucci’s pin stripes as well as 16-inch alloy wheels are found on both versions


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