Some Like it Very Hot: Fiat’s New Campaign for 500 by Gucci


Russian model Natalya Sergeyevna Polevshchikova, more commonly known as Natasha Poly, is the new face (and legs…) of Fiat’s advertising campaign for the limited edition 500 by Gucci. The blonde temptress from the land of hot spies, beautiful ballets and Vodka, is dressed in a one-of-a-kind black leather ensemble and is all over the 500’s ultra compact body [sic...].

The campaign was imagined by Gucci Creative Director Frida Giannini, who was also responsible for the design of the special edition 500. Fiat said the single and double-page advertisements will appear in publications throughout the year.

The 500 by Gucci was unveiled at the Geneva Motor Show this past March to celebrate both the 150th anniversary of the unification of Italy and Gucci's 90th anniversary. It went on sale in Italy on April 1st with a base price of €17,000 (US$24,200). Euro-wide sales will begin in July with the rest of the world to follow at the end of the year.

The Gucci-branded Italian mini is offered in a choice of two color themes, black exterior with shiny chrome details, and a two-tone black and white interior, or with a white exterior shade with satin chrome details, and an ivory and black interior. Gucci’s pin stripes as well as 16-inch alloy wheels are found on both versions



Anonymous said... »May 18, 2011

Russian model = hot
Fiat 500 = not

This is an inverse relationship of lipstick on pig—the pig being the Fiat 500. And it's harming this stunningly beautiful model.

Anonymous said... »May 18, 2011


john m said... »May 18, 2011

WOW! She looks like she's as tall as the car is long with half that didstance being her legs. Not a bad thing;)

Anonymous said... »May 18, 2011

1.78 m tall.

She's too tall.

Anonymous said... »May 18, 2011

^^^^^^^ Talks to him self

flugu said... »May 19, 2011

She is called Natalya Sergeyevna Polevshchikova and is commonly known as NATASHA Poly.

Anonymous said... »May 19, 2011

nice foot arch..

Anonymous said... »May 19, 2011

if it was Pam Anderson, the car would jerk off so much bodily liquid on the floor, and totally ruin the pictures.

Trampolina Whambang said... »May 19, 2011

Nice blog...douche-bag

Anonymous said... »May 19, 2011

"Talks to him self"

Nah, shorter girls are infinately better.

Mmccallum said... »August 13, 2011

Ad for Gucci Fiat 500 US version in Sept. Details Magazine and the url listed in the ad doesn't work... very disappointing!  Says page doesn't exist... 

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