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The BMW 1 Series M Coupé Drifts Through Walls in new Canadian Ad

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BMW of Canada has published a new and rather entertaining promotional film on the firm’s new limited production 1-Series M Coupe. The video shows the Bavarian automaker’s sports car pushing its 335-horsepower twin-turbocharged inline-six to the limit and burning plenty of rubber in doing so while passing sideways through set of imaginary walls on the road.

Truth to be said though, BMW’s advertising agency could have skimped on the somewhat farcical CGI (computer-generated images) cement walls and still have an engaging commercial in its hands. Take a look at it in the video after the jump and tell us what you think in the comments section below.

VIDEO


11 Comments:

Anonymous said... »June 09, 2011

I'm not really into drifting and that stuff
but I somehow like the ad
it's different at least

Anonymous said... »June 09, 2011

balls of steel !!!!!!!

Rick said... »June 09, 2011

If that's CGI, that's a great job. Even the smoke from the tires swirls down and around the wall as the car goes through each wall. If that's fake, that;s an excellent CGI team.

Polyester Poontang said... »June 09, 2011

great

Anonymous said... »June 09, 2011

That is impressive driving. Those look like concrete walls he is driving through. Any outtakes?! lol

Anonymous said... »June 09, 2011

Walls = CGI

Anonymous said... »June 09, 2011

If the disign of the new cars were as good as the ad's.............

Anonymous said... »June 10, 2011

Is that Clive Owen?

Anonymous said... »June 10, 2011

What a disign?

ben said... »June 12, 2011

new top gear challenge...

Anonymous said... »June 29, 2011

From what I understood those walls are made out of styrofoam. If they're not then they did a good job with the rendering....

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