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Daimler Puts a Third Option on the Table: Turn Maybach into a Sub-Brand for Mercedes

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The future of the ailing Maybach brand will be decided, according to reports, until the end of July. Up until now, the German firm’s parent company, Daimler, was faced with two options: either axe the brand entirely, or work with another carmaker, preferably Aston Martin, to share the development and manufacturing costs to the successors of to its not-so-well received uber-sedans.

Now, according to Automotive News, it seems that a third option is on the table: that Maybach will become a sub-brand of Mercedes-Benz.

Following the example of AMG, which is responsible for the sportiest versions of Mercedes’ models, the Maybach label may be applied to the more luxurious versions of the brand’s premium models such as the S-Class, the CL and the GL.

If the brand is not killed off and either of the two aforementioned proposals is chosen, it is possible that we will see a concept model as early as the Frankfurt Auto Show in September.


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9 Comments:

Kid Voltron said... »June 20, 2011

if it was'nt for Citroen DS sub brand it would still be two options for Maybach: partner or die!

Anonymous said... »June 20, 2011

Die, nothing more than a stretched and overpriced S class in most peoples opinion.

Anonymous said... »June 20, 2011

Damn, that main header car is bloody ugly!

Anonymous said... »June 20, 2011

I THINK THE ASTON MARTIN/MAYBACH DUO WOULD WORK VERY WELL. ASTON MARTIN CAN BENEFIT FROM ENGINES AND MAYBACH CAN GET A LESSON IN STYLING

MAN.UK said... »June 21, 2011

It would be interesting to see an S,CL,GL or E Maybach edition.

Anonymous said... »June 21, 2011

Maybach suffers from the same problem as Toyota's Scion on the other end of the scale: too fugly and too closely related to the main brand. Furthermore, Maybach does not have the legacy of Rolls Royce, Bentley, or the other high-end cars. MB should ditch Maybach entirely and buy Aston Martin. Then, outside of engines, Benz should step back and let Aston be Aston.

Anonymous said... »June 21, 2011

I know it is off car brand topic, but maybe GM could had done the same thing with Pontiac as a sub brand to Buick?

Anonymous said... »June 21, 2011

"but maybe GM could had done the same thing with Pontiac as a sub brand to Buick"

Interestingly enough, Pontiac was formed as a sub-brand to long dead brand 'Oakland' in GM companion make program back in the 1920's.

Anonymous said... »June 21, 2011

Should have done it from the begining
I call it global corporate sense

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