General Motors is trying to squeeze every ounce of publicity out its association with the makers of the third Transformers movie, called Dark of the Moon, which opens exclusively in 3D Tuesday and worldwide Wednesday.
Aside from having an army of cars featured in the film, the Detroit automaker is also launching yet another limited edition Camaro model based on the Autobot “Bumblebee” character.
The 2012 Camaro Transformers Special Edition will be offered as a $3,000 package on 2LT and 2SS Camaro Coupes with Rally Yellow paint. Along with the content provided in the RS package, the Transformers edition adds bespoke black rally stripes that cover the hood, roof, decklid and the unique rear spoiler.
A set of 20-inch alloy wheels finished in black and wrapped in high-performance summer tires along with some cheesy Autobot Shield logos on the center caps and front quarter panels, complete the exterior changes.
As an option, GM will offer 21-inch, black-painted wheels and a black ground-effects package.
Inside, the Transformers edition Camaro’s interior is trimmed in black leather with yellow stitching on the instrument panel, center console, armrests and seats, while Autobot Shield logos are embroidered on the front headrests, as well as the center console lid.
GM believes the linkage with Transformers has helped boost sales and build the Camaro brand, especially with young buyers.
“The Transformers franchise has helped introduce Camaro – and Chevrolet – to a whole new generation of fans,” said Rick Scheidt, vice president of Chevrolet marketing. “Its role in the films helped make the Camaro the best-selling sports car in America, and one of the best-known cars of any kind around the world.”
GM will open the order books on the 2012 Transformers Special Edition Camaro in July, with vehicles arriving at U.S. and Canadian showrooms in September.
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