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Chevrolet Cruze Tops US Compact Car Sales Chart in July

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The Chevrolet Cruze was the best-selling compact car in the US in July, with 24,648 deliveries, while in June, Chevy’s compact sedan beat not only its segment rivals like the Toyota Corolla and the Hyundai Elantra, but also all cars irrespective of size.

The Cruze has proven a huge success for GM, helping it raise its share considerably in the small-car market, where in recent years it didn’t have a serious contender. It also helped its market share in the US rise to 20% in the first seven months of the year, compared to 19.2% in the same period of 2010.

“We are competitive for the first time ever,” said GM’s chief marketing officer Joel Ewanick. “The buyers are completely different than the ones we have seen before”.

The main reasons consumers cite for buying the Cruze are its affordable price, which starts at $16,525, its design inside and out, its fuel economy (30 mpg or more) and its comprehensive list of standard equipment.

Chevrolet has sold 147,620 of its new compact sedan from January until the end of July. Though it hasn’t overtaken the Corolla, which sold 154,324 units in the same period, the Japanese model has seen its sales decrease by 8.1%.

GM has also regained the top spot in car sales worldwide, ahead of VW and Toyota. But this is attributed not just to its products like the Cruze but also to the shortage of Japanese carmakers, such as former sales leader Toyota, due to the March 11 earthquake that seriously hampered production, and the negative reviews of competitors like the new Honda Civic.

Story Source: Bloomberg News


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4 Comments:

Credit Where Credit is Due said... »August 18, 2011

Have to give GM credit (although it is a US only based sales sample).

anonymous said... »August 18, 2011

Sorry for your luck toyota.

zz3 said... »August 20, 2011

Have to say this is about the only Chevrolet product that I like...hopefully an SS version comes out soon...and normally I am not a Chevy fan...and this car might make me like the brand.

gary bendrey said... »October 20, 2011

It is not hard to understand the popularity of the Cruse. It is a lot of car for the money, much more content than the old cheap Cobalt. GM went through bankruptcy dramatically lowering it's break even points, and can invest money in the PRODUCT now instead of the corp. existing to pay "legacy costs-retirement et al to already grossly overpaid UAW workers". I will gladly pay for a good GM car with content and style. Where more is invested in the steel and leather interior of the car than was "invested" in the Blue Cross coverage for the UAW worker building the car. That was the case with the old GM.

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