It’s been roughly two weeks since Cadillac dropped the first teaser video of the 2013 ATS at the Nürburgring and now GM has the released the first full installment of its web series dedicated to the development of the premium compact sedan at the so-called “Green Hell”.

The Detroit-based company’s goal of course is to associate the ATS with its German competition, and specifically the new BMW 3-Series.

That said it comes to no surprise that the firm’s engineers describe the ATS in the video as a vehicle which will be fun to drive and agile vehicle yet at the same time will have all the luxury appointments one expects from a Cadillac.

Cadillac’s new entry level sedan model will reach U.S. showrooms at the end of summer in 2012.

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