The festivities for the Chevrolet brand’s 100th birthday on November 3 continue with a new 60-second spot titled “Then & Now”. The advert fuses the past and the present by holding vintage pictures of numerous Chevrolet models over the same locations today.

The automaker notes that the commercial “depicts how we remain connected to the iconic moments, locations, and Chevy vehicles as if those moments were with us right here, right now”.

Now, if the practice sounds familiar, then you’ve probably heard or are a frequent visitor of a website called “Dear Photographer” that uses the same method with pictures sent in by readers, and which was created a young Canadian from Kitchener, Ontario, named Taylor Jones.

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