Shocker: Ford Slaps a $39,995* Sticker on Pure-Electric 2012 Focus EV


Ask any owner of a Nissan Leaf or Chevrolet Volt, and they'll tell you that going green comes at a cost – not necessarily at the electric outlet, but at the dealership.

Same goes for Ford's foray into the electric-car market, the all-new 2012 Focus EV that carries an MSRP of $39,200 plus a $795 delivery and handling fee* that brings the total to $39,975. That's more than double the cost of the entry-level Focus SE 5-door hatchback.

However, you may be able to bring the price down to $32,475 as the Focus EV is eligible for a federal tax credit of up to $7,500.

Not including the tax break, the Nissan Leaf starts at $36,050 and the Chevrolet Volt from $41,000.

The plug-in Focus Electric is offered in a single trim level with these standard features:

MyFord Touch with 8-inch touchscreen; two driver-configurable 4.2-inch color LCD displays in cluster; MyFord Mobile App (for remotely monitoring and scheduling battery charging with owners’ smartphone as well as remote start); HID Headlamps; 17-inch alloy wheels, rear Camera with Rear Parking Sensor; Push-Button Start; MyKey; voice-activated Navigation System; Particulate Air Filter; hands-free SYNC Bluetooth telephone connectivity with Traffic, Direction and Information Services; electronic traction control; Sony-Branded audio with nine speakers; SIRIUS Satellite Radio and HD Radio.

Ford said that the only options available are the leather seats and two paint colors.

The zero-emissions Focus is equipped with an electric motor capable of 123HP and 181 lb-ft of torque, and a single-speed transmission that drives the front wheels. It can reach speeds of up to 84 mph (136km/h) while Ford says that the battery can be recharged in a little over three hours using a 240-volt charging station.

The company did not say how long it would take to charge the batteries with the standard 120-volt convenience cord that comes with the vehicle nor what the driving range is.

The Detroit-based automaker will roll out the Focus Electric in California and the New York/New Jersey regions but will expand availability to the remaining launch markets in spring of 2012.

The 19 launch markets include: Atlanta, Austin and Houston, Texas; Boston, Chicago, Denver, Detroit, Los Angeles, San Francisco, San Diego, New York, Orlando, Fla., Phoenix and Tucson, Ariz.; Portland, Ore.; Raleigh Durham, N.C.; Richmond, Va., Seattle, and Washington, D.C.

Those of you interested can place their orders for the car online starting from today.



Robbed by an Electric Car said... »November 02, 2011

Instead of the tag line that GM thought-up, but thankfully didn't use "range anxiety" maybe the tag line should be "price anxiety"? This appears applicable to the electric automobiles produced by any manufacturer today.

GoFaster58 said... »November 02, 2011

Technology comes at a price.  Think of what the cost was for a 50" TV five years ago.  Diesel will outsell electrics by 4 to 1 within 5 years and is cheaper.

Dave said... »November 02, 2011

Do you know what you're talking about? The smart people are predicting between now and 2035 the big growth will be deisel/electric, then deisel only, then pure electric. What you are saying is nonsense, deisel now outsells electric  by a huge margin.......electric will not grow to 25% of total none gasoline powered cars in 5 years as you predict. Your ass is sucking wind.

goCM said... »November 02, 2011

Just wait until they hit you with a road use tax because you don't pay for it at the gas pump.  Think I'm kidding?  They're already considering it in Oregon.  No matter which technology you use, you're screwed. 

Robbed by an Electric Car said... »November 02, 2011

Visited the Ford website and using the Build Your Own feature and a four-door I was able to get the price up to approximately $21,000 with destination. At $40,000 the EV version is 90%+ upcharge. Nissan and GM were smarter through introducing new models versus Ford using an existing model. A $40,000 Fiesta? Really? Seems more like an oxymoron to me.

Paul B said... »November 02, 2011

It has been said that if the car was invented today it would never be allowed for public use.  I guess this is another way to lock us in debt while curtailing our freedom of movement.

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Dave said... »November 02, 2011

What are you trying to say?  Who is they?  What country are you talking about?

dumblikeyou2 said... »November 03, 2011

It's a Focus, not a Fiesta, but I totally agree with you. They're good for rebadging dressing up Fords and selling them as premium model a la Lincoln. Now they're just blatantly admitting that it's just an over-priced Ford.

BazZtarD said... »November 03, 2011

It does not surprise me that the price is so steep, as Ford expects to sell far less electric models than any other model under its wing, and low production numbers always mean a higher price. But in order to prevent everyone from buying a green car because of the high price (thus staying with the not-so-green), they should be looking at some other way to get their return on investment such as subsidies from either the government of Ford/Nissan/Chevrolet itself.

John1168 said... »November 03, 2011

OUCH!!!  That's a lot of money for what's essentially still, just a Focus.

Fastone16 said... »November 03, 2011

but it is a focus that has a lot of torque(a little less then the Leaf)... and the focus handles very well. It is cheaper then the Volt which is selling very poorly. I sincerely hope they can drop 2 grand off of the price of this vehicle. That'll make it an actual competitor to the Nissan Leaf which sells well (for an EV).

GM is smart how? They have to justify billions of dollars of R&D that was kept afloat by taxpayer dollars into a very expensive hybrid that is not selling well. The price is the killer of the Volt which is not a bad car. If they could drop it 37,000 (30,000 after tax subsidies), only then will they be able to move units. 

Nissan is the only smart one. The leaf has been an ongoing project for a very very long time, not the "oh-s*it" result of a decade-long history of unsustainable, bad decision making built on short-term thinking.

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