All automakers have dedicated divisions that come up with names for their vehicles as well as the individual trim levels, but the Chrysler Group is taking a different course with its new production-intent Jeep Grand Cherokee Concept that was revealed today at the 2012 Houston Auto Show.
The Detroit firm is asking consumers to find a name for the new edition of the Grand Cherokee and participate in an online contest at Jeep.com/namemyride. The company will narrow down the selection to three choices and allow the public to vote online for the winning name that will be announced in May.
Jeep said that the person who chooses the winning name will have an opportunity to win a new 2012 Grand Cherokee.
“We plan to garner feedback from consumers at the Houston Auto Show, and via our online Jeep ‘Name My Ride’ contest,” said Jeep CEO, Mike Manley. “If the level of excitement is what we anticipate, this new Grand Cherokee will be in Jeep showrooms this spring.”
The stealthy looking Grand Cherokee model gets a blacked out look that includes the vehicle’s grille, lower fascia applique, headlamp bezels, liftgate light-bar and even the 20-inch alloy wheels.
It is based on the Jeep Grand Cherokee Laredo X package, with standard features including leather-trimmed seats, steering wheel and shifter, heated front seats, a 9-speaker 506 watt amp sound system with subwoofer, iPod/MP3 connectivity, Parkview rear back-up camera, ParkSense rear-park assist system, Keyless Enter-N-Go, and Chrysler Group’s Uconnect hands-free communications system.
So, if you have any ideas about the name, head over to the comments section and share your thoughts.