Like most carmakers this Super Bowl season, Lexus gave us a small teaser of the commercial it will air during the big game on February 5 earlier this month.
However, you won't have to wait for the football match to see Lexus' first ever Super Bowl ad its entirety as the Japanese brand has just unleashed "The Beast", which is the name of the commercial featuring the 2013 GS saloon.
The 30-second long spot, which will run at the end of the first quarter of Super Bowl XLVI, shows the new executive model breaking free from a metal container. If you look at the back, you'll see four more boxes which Lexus says represent the additional new models it plans to reveal later this year.
“The all-new Lexus GS is showcased in this ad because it’s the first model to feature the new look of Lexus and it’s also the first of nine new or updated models we’ll launch this year,” said Brian Smith, Lexus vice president of marketing.
“This spot looks very different than anything Lexus has done before and demonstrates to the 50-million-strong Super Bowl audience that 2012 will be a breakthrough year for Lexus.”