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Volvo Says the V40 Won't be Coming to the U.S. as There's not Enough Inerest in 5d Models [Updated]

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We had a hunch that the all-new V40 hatchback wouldn't be making it to the United States after the Swedish automaker stated that it expects to sell 90,000 units per year with 85 percent of those or 76,500 cars earmarked for the European market.

Nevertheless, just to make sure, we contacted Laura DiStefano, who is the Corporate Communications Manager for Volvo Cars of North America, asking her if the Swedish company had "plans to bring the new V40 or any of its future derivatives to the U.S.A. or Canada".

DiStefano replied, "We have no plans to bring the V40 to the U.S. market".

(Update) We also received an email from Volvo Cars North America Technology and Product Communications manager Jawanza Keita, who elaborated further:

"U.S. sales data and our continued market analysis confirm that demand for a five-door hatchback like the V40 would not be strong enough to warrant bringing it to the United States. On the other hand, the V40 is highly compatible with the interests and tastes of European automotive consumers, so it's expected to be very successful in European markets.

Of course, these things are not written on stone and depending on the situation, Volvo may have a change of heart in the future, but for now, U.S. buyers can cross the V40 from their shopping list.


PHOTO GALLERY

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18 Comments:

Larryt Peters said... »February 29, 2012

looks like a ford focus

AstonMartin said... »February 29, 2012

Not a wise move by Volvo.  This car is just what the North American market needs and would be highly competitive with other cars offered in its class. They should re-think this stance and consider an R-Type.

Christophe Hamelin said... »February 29, 2012

USA is NOT Canada... but we are in the same boat... 

Pierre said... »February 29, 2012

I have a feeling that this thing would sell like fire here in Canada. Bring it. I want it now .

Alfred Belami said... »February 29, 2012

Bien dit!

US Model Highly Desired said... »February 29, 2012

I couldn't agree more. Finally, a highly-desirable model that one would not be conscientious about valeting at fine dining and shopping establishments. If anything, this model could prove to one of the more versatile classy acts that Volvo has offered to date. Even my wife likes what this model has to offer (she's is strictly a two-door owner of automobiles).

Phontsolo said... »February 29, 2012

What's your point? Lots of things lot like other things. In fact, it does look like a Focus, but nicer.

Phontsolo said... »February 29, 2012

Thank you Americans for hating hatchbacks.... you are blind.

Are you kidding? said... »February 29, 2012

 DAMN IT!!! I was considering buying one over the A Class and A3 but now they aren't selling it. This would sell like Hotcakes in America (I think it should sell like poutine in Canada). I think this is just a plan for Geely to sabotage Volvo and sell some V40 clones here to make people trust Chinese Car Brands. :(

Vol68vo said... »February 29, 2012

I love Volvos but I just dont understand their logic. Its beyond me why they dont market this new v40, the new v60 or any of the diesel powered vehicles over here. We currently own a C70 and an XC90 and I would happily replace them both with a new v40 and v60 if they were available here in Canada. News flash volvo not everyone wants a turbocharged 6 cylinder 14 mpg suv to drive. Guess I will have to take a look at the Lexus ct200h and VW suv for my next purchase.

dog puff 3000 said... »February 29, 2012

I see so many 5 doors on the road nowadays... maybe there isn't a market for 5 door cars over $25,000?

AyrtonJ said... »March 01, 2012

DiStefano replied, "We have no plans to bring the V40 to the U.S. market". 

Does this mean we will see it here in Canada?

Kid Red said... »March 01, 2012

The reason there is no demand for 5 doors is because most of them here, suck. However, look at the A7 to see that 5 doors can sell. The A7 is selling well around me as I've seen a few and it costs a lot more than the V40. 

Many said... »March 06, 2012

Gee wonder why they DONT spend  $$$$ marketing these cars. The Volvo wagon put them on the map. Shame on you VOLVO

John said... »July 05, 2012

Typo in the title...

Anonymous said... »September 09, 2012

Volvo should bring v40 to the US market! People here spend so much money for SUVs 'couze they believe those are strong and safety vechiles; but anybody knowes volvos are strongly safety!

Alex Gray said... »January 24, 2013

They are Dumdums not to bring the v40 to the U.S.. Now that the C30 is dead there's truly not an interesting Volvo to be had on these shores. I'd argue that my last trip to the Volvo/Ford/Jag/RR dealer the FORDs were the only source of excitement to be had... And that's not saying much!

William Harris said... »April 05, 2013

I'm not sure where Volvo is getting their research data from? The volvo V40 would be a "hit" in the USA.. auto sales would definitely increase. The V40 is a beautiful car. Currently in the USA the only models with eye appeal and style are the S60 and the XC60. Add the V40 and volvo moves up in the competition. Its a no brainer!!! The other volvo models in the USA are boring....

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