Jaguar-Land Rover Forms New Joint Venture with China's Chery Automobile


Tata Motor's Jaguar-Land Rover premium division has signed a joint venture deal with Chery Automobile to sell cars in its home market of China. The agreement, however, is not final, as it has to be approved by China's regulators.

Just last December, China's National Reform and Development Commission (NRDC) and the Ministry of Commerce said that they would stop encouraging foreign investment in the car manufacturing industry to allow for “healthy development” of a market.

If the deal goes through, the new company will build and sell Jaguar and Land Rover vehicles as well as joint venture-branded models and engines in China, while also setting up a research and development facility.

"Demand for Jaguar and Land Rover vehicles continues to increase significantly in China and we believe that JLR and Chery can jointly realize the potential of these iconic brands," JLR Chief Executive Officer Ralf Speth and Yin Tongyao, chairman of Chery, were quoted as saying in a joint statement by Reuters.

Hat tip to Al Knesal!


3Deuce27 said... »March 21, 2012

As the world turns so does business.  Now if we could only get together on a universal military and rid ourselves of WMDs

TangoUrilla said... »March 22, 2012

I'd say its the beginning of the end for these but to be honest, it began a long time ago.

serfah said... »March 22, 2012

I only see an  anonymous  monstrosity.
 I gave up on Jaguar a long time ago ....ever since the awful XJS...

UK Stu said... »March 22, 2012

They gotta change the names. How are those Chinese dudes gonna pronounce Wag-ohh-er and Rand-Rower without the Solihull and Coventry salesmen smiling and thinking of the late great Benny Hill?

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