Having the company’s CEO Stephan Winkelmann drive the open-top Aventador J onto the stage at Lamborghini’s official launch in front of the press at the 82nd Geneva Motor Show is a good way to make an impression.
Winkelmann opened the speedster's scissor door, stepped out and greeted his audience before introducing Lambo’s extreme open-top model of which only one will be produced.
He started by saying that even though the Sant’ Agata’s portfolio comprises only two models, the Aventador and the Gallardo, this does not stop the supercar maker from launching special models like the Reventon and the Sesto Elemento.
The one-off Aventador J speedster, which is powered by the same 691bhp (700PS) V12 found in the Aventador LP700-4 coupe, carries a price tag of €2.1 million (US$2.77 million).
"This automobile is as extreme and as uncompromising as only a Lamborghini can be," said Winkelmann.
"The new Lamborghini Aventador J is the most radical open supersports car of Lamborghini’s history. Its name comes from our tradition and combines an unconventional design with technology innovation. Nowadays we are confronted with several regulations that we face in the spirit of challenge. The Aventador J is the proof that, despite the rules, Lamborghini will always make people dream, even in the future."