Rapper William James Adams, Jr., better known by his stage name “will.i.am”, is the new face of Chrysler’s latest campaign for the 300 sedan called.

The commercial is called “The Hardest Ever” and shows will.i.am driving a customized 300S to promote its Beats audio system. Nothing special but if you insist, you can watch the 30 second clip in the video that follows after the break.

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