Live Photos and Video of the Lamborghini Urus SUV Concept from the Beijing Motor Show

Love it or loathe it, the Lamborghini Urus SUV Concept is the star attraction at this week's 2012 Beijing International Auto Show.

The Italian automaker officially insists that there's no decision made yet to produce the Urus, but sources from within the company claim that if the top brass at the VW Group were to give the green light, a production model will be ready by 2016.

Lamborghini's CEO Stephan Winkelmann believes that the Urus could help the brand double its sales and provide a significant boost in profits in the same way that the Cayenne did for Porsche.

The production version of the 5.0 meter long Urus would likely retain the exterior styling of the concept almost intact but feature a more comfortable and less exotic interior design.

As for the running gear, the VW Group's next generation platform architecture for the Bentley EXP 9 F, Porsche Cayenne, VW Touareg and Audi Q7 would provide the base for the Urus, while engine choices could include Audi's turbocharged V8, Lamborghini's V10 and possibly even a hybrid variant.





Brian Tan said... »April 24, 2012

The Best Looking SUV ever! Even better looking that her sister Audi's!

Tlspncr said... »April 24, 2012

LAMBO PLEASE STICK WITH THE ESTOQUE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

AnOld BlackMarble said... »April 25, 2012

Lets see.  VW owns Porsche, and Lamborghini and their first SUV was the Tuareg.  Then they altered the shell and re-badged it as the Cayenne and now this Lamborghini nonsense, and of course the seep will line up in droves to buy a $300000 Candied Touareg like they did with the Cayenne.  I'm not mad at VW/Lamborghini but rather saddened that so many people are in fact Sheeple. 

RGT said... »April 25, 2012

If it's not going to have the offroad abilities that the original Lambo SUV had, then there's no point in making it. This is clearly designed to be a sporty 'SUV' that will be driven around a city, and no further. What is the point in that?! Completely useless. The Estoque makes much more sense, but still lacks the elegance that a high-end luxury saloon deserves. Too many sharp angles just don't look right for the type of car the Estoque aims to be. I would suggest they get back to the drawing board for both these models.

Uncle Duke said... »April 27, 2012

The front end looks like the Hyundai i-oniq.

Lord said... »May 12, 2012

Urus?? why was Uranus or Urine already taken?

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