Manchester United and Liverpool may have their differences on the football field, but when it comes to sponsors, money talks.
Only a few months after Chevrolet become the official automotive partner of the Manchester United Football Club, the Detroit-based carmaker announced that it went into a similar four-year agreement with the Liverpool Football Club.
Chevrolet's partnership with The Reds runs to the end of the 2015/16 Barclays Premier League and European campaigns, and includes marketing promotions for the brand at Liverpool’s home ground at Anfield as well as the Club’s print and digital publications and fan sites, and player appearances for commercial opportunities.
The bow tie brand will also sponsor the Club’s Pre Season Tour, which includes games with AS Roma tomorrow at Fenway Park in Boston and on July 28, against Tottenham Hotspur in Baltimore.
"Liverpool supporters from around the world are known for their undying love of their side, said Global Chevrolet Marketing Vice President Chris Perry. "Our relationship with Liverpool FC extends beyond the traditional boundaries of sponsorship and is about engaging with supporters. Everything we do will be aimed at keeping them at the center of the game."