At the same time that many automakers are pulling away from the minivan segment offering alternatives in the form of seven seater crossovers, Audi has reportedly given the green light for the development of its first MPV (Multi Purpose Vehicle) that will arrive in 2016.
The minivan is believed to be based on a longer and wider version of the Volkswagen Group's new modular MQB platform architecture, which also underpins the latest Audi A3, as well as the Seat Leon and the upcoming family of VW Golf Mk7 models.
Speaking to British car magazine Autocar, Audi sales and marketing chief Peter Schwarzenbauer noted that the company envisions the car as a sporty-looking minivan much in the likes of the Ford S-MAX (not sold in North America), offered in both six and seven seat versions.
Audi sources told the publication that the company is considering to use the 'V' moniker for the minivan series, meaning it could be named the 'V3' or 'V4'.
Ingolstadt's people carrier is likely to measure around 4.5 meters (177.2 inches) in length with the engine lineup to mirror that of the A3 with a choice of turbocharged diesel and gasoline units, and possibly even a hybrid powertrain.
We will remind you that back in March, UK's Car magazine reported that Audi had no intention to develop a pure MPV and instead was looking to create a high-roof version of the A4 Avant with only two rows of seats.
We can't say for sure which of the two stories about the MPV holds true, but it does appear that Audi is indeed looking to expand its range with a more versatile model slotting between its station wagon and crossover proposals.
Note that the car pictured in this post is Audi's 2006 Roadjet Concept.