The first series production 2013 Cadillac ATS rolled off the assembly line Thursday morning at General Motors' Lansing Grand River assembly plant in Michigan, which also builds the CTS Sedan, Wagon and Coupe and V-Series performance models.
In order for GM to be able to manufacture the ATS, the plant underwent a $190 million upgrade and a second shift was added, with the company claiming that 600 jobs were either created or retained lifting the total headcount to 1,643 salaried and hourly employees.
"This is a car with a big mission, and it’s been comprehensively prepared for that mission," said Don Butler, vice president of Cadillac Marketing, evidently referring to the positioning of the ATS in the lucrative, but difficult to break into, premium compact saloon category with rivals such as the BMW 3-Series, Mercedes-Benz C-Class, Lexus IS and Audi A4.
"The new-from-the-ground-up ATS creates a new entryway into the Cadillac brand for luxury car drivers, and a compelling new challenger to the status quo among the top luxury sport sedans," Butler added.
The new car that wants to be the Cadillac of compact sedans goes on sale this month with prices starting at $33,900 for the 200hp 2.5-liter 4-cylinder model rising to $42,090 for the top 320hp 3.6-liter V6 variant.
Below you will find a new gallery with more than 150 high-resolution photos of the ATS.
2 Comments:
The second time Cadillac has gotten right; the first was the first-generation CTS (second-generation CTS strayed away from where it needed to head). Now, if Cadillac can just get the rest of the lineup where it needs to be.
Slap some diesels in it, replace the chrome window trim with something gloss black and bring it to Europe!
Post a Comment