Greenpeace just can't get enough of the Volkswagen Group. Last year, following the German automaker's successful mini Darth Vader campaign, the non-governmental environmental organization came up with a spoof commercial in an effort to draw attention to the automaker’s environmental record.
The ad, however, was quickly removed from YouTube due to a copyright claim by Lucasfilm Ltd, which owns the rights to the Star Wars films and its related products.
But far from being disappointed, Greenpeace returned with a new campaign, once again targeting Volkswagen and specifically, it's upcoming, seventh-generation Golf hatchback that's due to be revealed on September 4 in Berlin before it makes its world premiere at the Paris Motor Show later in the same month.
The organization has published a video that portrays a journalist getting ready to talk to a VW executive about the "new and greener" Golf Mk7 Jedi Edition, which has a petrol engine that returns "282mpg UK" (1lt/100km or 235mpg US) and a hybrid diesel variant that does 315mpg UK" (0.89lt/100km or 264mpg US) while also emitting "75% less CO2 emissions than your average car".
The journalist then enters the room where she is greeted by the VW exec and…Darth Vader himself, at which point, the first episode ends.
Greenpeace has also launched a dedicated website for the "New Volkswagen Golf 7 Jedi Edition", which includes a timer that counts the days and hours until the big reveal.
Last year, Greenpeace had posted an article on its website that criticized the VW Group.
"Despite the green image it likes to portray, VW is at the heart of a group of companies lobbying against new laws which we need to cut CO2 emissions, reduce our oil use and protect places like the Arctic from climate change," said Greenpeace.
"Only a rebellion can stop them – a mass of people from all across the globe –demanding that they change. We need you to be part of that rebellion."