With the yen rising to new heights, Japanese car manufacturers are, naturally, willing to move production of some of their models to their plants in other countries in order to make them more cost-effective.
According to a report from Japan’s Nikkan Kogyo daily newspaper, Nissan is currently considering shifting production of its Murano mid-size crossover to its Smyrna, Tennesee US plant which currently assembles the Altima and Maxima sedans.
If it gets the green light, the shift will be implemented around 2014 with the introduction of the third generation. Although the current version is also built in Nissan’s Russian and Chinese plants, 90 percent of the 85,000 vehicles that were delivered in 2011 were built in its Kyushu plant in Japan.
With 70 percent of total Murano production headed for the States, assembling the crossover locally makes perfect sense.
Nissan has already announced that its Smyrna plant will manufacture the Rogue compact crossover when it is overhauled for the 2014 MY but its spokesman Chris Keefe declined to comment on the Murano.
By Andrew Tsaousis
Story References: Automotive News
5 Comments:
I'm afraid it's not the yen soaring, but the US dollar declining. Regardless, inspite of the US dollar declining against currencies, including our Canadian dollar, we're (still) staying paying a lot more for our vehicles than Americans are. :S
The US dollar declining may not be such a bad thing in terms of strengthening our export markets. Besides, the strength of a currency give you no clue to the stability of its economy. Take the EU a a case in point.
Why do you think the US dollar was kept at an artificially low level for the past three years. For this very reason, or effect. Drive foreign manufacturing into the US.
There is still more worldwide money invested in the US economy than anywhere else in the world regardless of the current economy.
China has yet to prove it's long-term worthiness.
Car confesses to the problem of selling Japanese-built vehicles outside its homeland, but battles with an formal objective of keeping household development of at one thousand models yearly. Despite the desire to secure its own country's employees, Car seems to identify that it must reevaluate moving development. It would be another in a long sequence of development goes to Northern The united states for Car and other Japanese car manufacturers, which are having difficulties to deal with the low value of the U.S. money in comparison to the Japanese yen. Market Research
thanks for share.
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