Fiat 500 Beach Cruiser Concept Unveiled Ahead of SEMA Show Debut

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About a month ago, the Chrysler Group announced plans to display more than 20 Mopar-prepped Chrysler, Jeep, Dodge, Ram, Fiat and SRT brand concept vehicles and project cars at the 2012 SEMA aftermarket show, which takes place from October 30 through November 2 at the Las Vegas Convention Center.

Today, we get our first glimpse of one of those models and in particular, the Fiat 500 Beach Cruiser that was revealed during a special event at Mopar’s Accessory and Performance Lab in Michigan.

The study is built around the rolling cloth top version of the Italian mini that Fiat calls the 500c, fully accessorized by Mopar.

Some of the key elements of the concept include the wide body kit that pushes all four wheels several inches out, the matte exterior paint combined with aluminum and chrome accents for the mirrors, bumper strips and what looks like a chin spoiler, the red wheels and roof rack equipped with a surfboard.

Photos and a video of Mopar's Fiat 500 Beach Cruiser follow below.


PHOTO GALLERY

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VIDEO