The Jeep Grand Cherokee Half & Half is one of 24 Mopar-modified project cars and crossovers that will be exhibited during the 2012 SEMA (Specialty Equipment Market Association) Show in Las Vegas at the end of October through early November.
It's a study that was created by the Chrysler Group to demonstrate the before and after effects of a Mopar-style makeover on the same vehicle, which in this case, is a 2013 Jeep Grand Cherokee Laredo finished in a 'Deep Cherry Pearl Coat' paint.
After applying a zipper graphic down the center of the Jeep, complete with an actual zipper attached to the front bumper, Mopar went ahead and customized the driver's side of the SUV, both inside and out, with a bevy of parts from its accessories list.
On the outside, these include 20-inch chrome wheels and the chrome plated mesh-grille insert, tube steps, mirror caps, hood air deflector and fog lamp bezels. There's also a trailer hitch with wiring harness, front tow hooks, bright license plate frame, roof rack cross bows and half a luggage carrier.
Similarly, Mopar customized the driver's half of the interior with accessories like the logo door-sill guards, a bright pedal kit, all-weather mats, cargo tray, cargo net and premium Katzkin Tuscany Leather interior.