The world's fastest man, Jamaican sprinter Usain Bolt, is putting his name on one of the fastest production cars available today, the Nissan GT-R.
As part of an extended partnership with Nissan, Bolt helped develop a one-off GT-R painted in a gold color embossed with his signature and featuring interior fittings finished in real gold.
This specific example,will hit the online auction block at eBay towards the end of November, with proceeds from the sale to benefit the Usain Bolt Foundation that creates opportunities for children and young people at his home country of Jamaica.
And that's not all, as Nissan revealed today that the Gold Medal Olympian will soon start working with the brand's product specialists on a limited-edition run of special GT-R models. The Bolt-branded GT-Rs will be offered worldwide with the Japanese carmaker to announce more details at a later date.
Bolt, who has been appointed Nissan’s new "Director of Excitement", commented on his endorsement of the GT-R: "Racing is my inspiration, and I want to help Nissan become an even more exciting brand for everyone."
Nissan on its behalf, is pretty happy to get Bolt on board to further promote the brand.
Toshiyuki Shiga, Chief Operating Officer, said: "Nissan shares the spirit of excitement that captivated worldwide audiences at the Olympics. There is no-one better qualified than Usain Bolt to help us translate that spirit into great experiences."
15 Comments:
I wonder how fat his contract is, because I want to know how much money Nissan is wasting on useless publicity instead investing them in real racing and motorsport activities. For me, that guy is less exciting than lettuce, for a car company to hire a
runner to do anything, instead of a racing driver, is like a burger
chain hiring a vegetarian as brand ambassador. And I need to mention that nobody in it's right mind will buy a car because an athlete or celebrity makes some pictures with it, it will buy it for it's quality, design etc.
NICE COLOUR
don't hate bolt because he's cashing in on his immortal talent. I can't wait to see his special edition designed GT-R's
Psh, I don't hate him, I just find the sport his champion at, boring as hell, and if you ask me it takes a lot more talent and skills to take a brutal racing car to victory, sometimes in awful heat or rain, than to just run in shorts and t-shirt.
I also think that car makers should invest more marketing money into motorsport and use the finest drivers as image than waste money on other sports football, tennis, running etc.
@twitter-81695104:disqus apparently you have never been on a track to try to run before. Its ridiculous how some people criticize what others work hard for just because they can't do it .
And yes, I do believe Nissan should spend the money on improving and not marketing, but there is a reason for the big-ass logo on the front of the car, not for speed nor handling, its for a thing called marketing
I don't care how fast it is, that's an ugly car.
The car is awesome, the color is awful.
I probably can't be a top driver in world racing series, or a wrestling champion or a snowboard champion or a bobsleigh or hokey or etc. champion, but I watch them because I don't find them boring, on the contrary, I find them exciting, while running, it's close to golf and cricket as the best sport to be used as insomnia cure, for me, you don't have to agree with me, it's called freedom of speech and allows me, and you and everybody else to say what they want.
Also, the best marketing for car makers, is motorsport. Period.
If you do not think that Usain Bolt is what is good for Nissan right now check this ask men poll and see who is number 2. Nissan is a global company and need a spokesperson who is easily recognized, someone who makes people standup and look or write post like this.
http://www.askmen.com/specials/top_49_men/
Taken from article
Fictional superspy James Bond has been named Hollywood's most influential man in a new online poll.
The secret agent, currently portrayed by Daniel Craig in the 007 movies,
beat the world's fastest man, Olympic gold medallist Usain Bolt, to the
top of AskMen.com's survey, leaving the athlete trailing at two.
Explaining their choice for No. 1, website editors claim Ian Fleming's
spy creation "has always fit right in with the times", adding, "James
Bond has been influencing men for six decades, and he's not done yet".
Former US President Bill Clinton placed third, while Family Guy creator Seth MacFarlane and The Dark Knight Rises star Joseph Gordon-Levitt round out the top five in fourth and fifth place, respectively.
Comedian Jimmy Kimmel landed in sixth, R&B singer/songwriter Frank Ocean at eight, and Hollywood hunk Ryan Gosling at 10.
Incumbent American leader Barack Obama takes No. 11, while director
Christopher Nolan (15), Liam Neeson (16), rap pals Jay-Z (22) and Kanye
West (31), and actor Alec Baldwin (49) also make the list.
Totally agree. Besides being recognizable, I don't see how Bolt is relevant to a Nissan sports car. Of course, there aren't exactly a ton of Steve McQueen's out there.
How about Alain Prost he is close to Renault Nissan anyways, how about Juan P Montoya, Robby Gordon or young rising stars from Nissan's WEC program, Bolt owes at lest half of he's image capital to publicity contracts. Race drivers can't build image capital if not even car makers are not promoting them enough.
Remember when Ghosn fired thousands of employees because "the company needed to save more cash"? Well you now know where they spend that money for.
You're probably a fat couch potato that's why you're upset
Stupid and cheezy.
So what did he actually help with?
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