Emerging from the strange and dark depths of advertising is this new commercial for the Toyota GT 86, which is the same car as the North American market Scion FR-S, aimed towards European consumers.
The two-minute promotional clip is the creative work of advertising agency Happiness Brussels and was produced by Caviar, directed by Arnaud Uyttenhove, and filmed by Dimitri Karakatsanis.
What the video shows is a number of overreacting to their husbands' decision to go ahead and buy a GT 86, evidently without consulting them, while at the same time, we see the men having fun with their four-wheel, Japanese mistress.
In case you're watching this from work, you may want to know that at the 44 second mark, the ad shows a long-haired man in his birth suit (we told you it's a bizarre video…).
8 Comments:
So thats a promo film? Well I think it will not work...
If you're gonna ruin your relationships with your loved ones over a car I urge you world: DO IT WITH A CAR WORTH DOING THAT MUCH DAMAGE OVER, not a car that has less horsepower than most minivans. It's not that life altering Toyota, get over ya-self
Well, For mor fun with this wonderful car please be single first XD
This is Toyota, biatch.
Supreme handling, ride position, balance, materials, grip, feedback, engine, reliability....joy.
Chances are... will last longer than you do.
Supreme Japanese manufacturing.
This is Toyota, biatch.
Well in spite of the fact that this car sucks... any woman that would react like some of these women did, aren't worth being married to.
so target buyers have ugly wifes
they just needed a reason to make her leave
Epic FAIL
One of the most obscenely, crassly, pornographically, stupidly and moronically idiotic ad I have seen in my life...
Yes, the purchase of this kind of object surely is percived as very selfish by the unsuspecting people portrayed in that ad.
The maker of this thing must be either single or masochistically bonded to some very permissive significant other.
Toyota, if your target market is young affluent single males, stick to them and flatter them, but please don't make this kind of utterly sick fun of married/partnered/family people out there: they'll puke on you.
Message to CarScoop: check your grammar: "overacting" does not exist. Go find the proper word before judging who's overreacting or not. I sincerely wish that the writer of this article finds himself (obvously, it can't be a she) in this kind of situation one day: with mortgages to pay, kids' school, and what not parental responsibilities and finding on top of that your significant other indulging in an absolutely unnecessary piece of over-priced egoistic futility...
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