Out with the old, in with the new, or at least that's what Infiniti is saying about its new nomenclature.
Beginning from next year, Infiniti will use the letter "Q" for all sedan, coupe and convertible models and the letters "QX" for SUVs and crossovers, adding a double digit at the end of both to signify the series and the hierarchy within the range.
The first Infiniti model to wear the brand's new badges is the G series' successor that will be revealed in sedan trim at the Detroit auto show in mid-January, and which will be called the Q50.
With the introduction of the 2014 model variants next year, the rest of Infiniti's cars will adopt the same naming strategy, with the M sedan called the Q70, the G Coupe and Convertible will become the Q60, the QX SUV will be changed to QX80, the FX to QX70, the JX to QX60, and the EX to QX50.
Infiniti said that the strategic change "reflects Infiniti's desire for clarity and cohesiveness" while also relating back to the brand's roots with the Q45, the company's first ever model that was presented in 1989.
Commenting on the new nomenclature, Johan de Nysschen, President of Infiniti, said:
"Over the past few months, we have talked at length with our retailers, our customers, and our business partners about our brand. The need for a new identity and direction to promote consumer familiarity with our model range as we expand the portfolio became evident. To achieve this, we clearly needed a simple and consistent nomenclature framework. After exhaustive research and evaluation, we concluded that 'Q' captured the inspiration within the next generation of Infiniti models, as well as emphasizing our performance credentials while harking back to our heritage with the Q45 – Infiniti's first iconic flagship product in 1989."
15 Comments:
$10 says they'll name their performance line "Qk"
you know... as is quick....
which almost means fast...
There's something that is wrong with Infiniti here. It's supposed that the JX is positioned above the FX, so, the names should be inverted (QX60 for the FX and QX70 for the JX).
Well shit, I'm confused already.
I suppose since BMW was bold enough to kill the M3 moniker, Infiniti thinks it cang et away with this. I doubt it. They need to be concentrating on a range topping sedan (if Hyundai can build the Equus) and a real performance line. IPL is just well, not sexy.
INFINIMO sounds better IMO.
I can understand the desire to simplify their naming schema but they are also killing their most recognizable nameplate in the process. The Q name hasn't exactly been a winner either.
Confusing, hope they bring out a new coupe the same time they bring out the new G.
The Q45 actually meant something. The 45 was for a 4.5 liter engine. So what the hell do these new numbers actually mean?
This is just plain dumb. I rarely type anything like that but Infiniti needs to work on better products and an expanded line not a confusing naming strategy.
Yo Humberto, Where do you get that the JX is positioned higher than the FX? Lets see: FX is more money, more luxurious, and has much much more performance. Now how is the JX higher? Cause it sits more people? Anyway, the new naming is still stupid no matter what the hierarchy.
Since when is BMW killing the 'M3' moniker?
Most likely with next model to come out as they are calling the coupe and convertible the 4 series, thus M4 is most likely. But the 3 series sedan I would assume will still be an M3. It doesn't make any sense to call the coupe 4 series and then call the coupe M model M3, so M4 seems most likely.
I dont believe the JX is above the FX. The FX costs more and can come with a V8 and is rear wheel drive, thus a more premium model than the JX front wheel/all wheel drive crossover.
BMW is not killing the M3 moniker. As noted by CaliDesigner, the M version of the F30 sedan will continue to use the M3 badge, while the 4-Series Coupe and possibly the Convertible, will be called the M4.
IPL 50 anyone?
I just thought so because the JX is bigger than the FX, i'm sorry...
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