Less than 10 days after it dropped the price of the U.S.-made Leaf by more than US$6,000, Nissan announced that it is making its all-electric five-door compact hatchback more affordable in Europe, too, reducing its price by €3,000 (US$4,000).
As of today, the Leaf starts from €25,990 (US$34,644) in France and £23,490 (€28,490, US$37,979) in the United Kingdom.
Nissan says its EV offers generous equipment, with features like satellite navigation system, a rear-view parking camera, quick charge capability, LED headlights and Bluetooth connectivity being standard.
The new pricing, which is effective immediately, is part of Nissan’s effort to make the Leaf more affordable in the three major world markets for electric cars, i.e. the U.S., Europe and Japan, and comes before production of the updated, for 2013, model starts in spring at the Japanese company’s Sunderland plant in the UK.
Until now, Nissan has sold nearly 50,000 Leafs worldwide, which according to company data have covered more than 238 million all-electric km (148 million miles).
By Andrew Tsaousis
2 Comments:
Is this what they call a root and branch reform of the pricing structure?
I don't get why eco-boxes can't receive more "conventional" designs. I'm not saying the chassis needs to be aluminium or carbon fiber like the Tesla or 918 Spyder. And it can't be for "aerodynamics." Even the new Merc CLA has a low drag coefficient of 0.23, while the newest Prius is rated at 0.25.
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