The completely new, all-aluminum Range Rover went on sale in the U.S. as a 2013 model last December, and it’s proven to be a big hit for the company. Probably bigger than even Land Rover itself anticipated, as its dealers have sold all their allocation until summer.
That is, despite the fact that the US$83,545 base version was not imported to the U.S., making the US$88,545 HSE the entry-level model. During the National Automobile Dealers Association (NADA) convention that’s taking place in Orlando, Land Rover dealers asked for as many luxury SUVs as possible.
“We are asking for as many vehicles as we can get. The vehicle is sold out for six months to a year”, said Chris Marchand, executive vice president of operations at Jaguar Land Rover North America, according to a report from Autonews.
On the other hand, the shortage is, in a way, also good as Michael Levitan, COO of Long Island Automotive Group, which owns three Land Rover dealerships in New York, pointed out: “We are one or two truckloads short – which also creates a situation where it helps profitability.”
See? Every cloud comes with a silver (or shall we say platinum?) lining, after all.
By Andrew Tsaousis