Ford in Trouble in India for Offensive Ads that Show Women Tied Up in a Boot


Three upcoming print ads for the Ford Figo that surfaced on the Internet in India are giving the Blue Oval a bad name in the country, and since this is being reported elsewhere, in the rest of the world as well. That's because two of the three ads, which are the work of JWT India, are depicting women in demeaning poses with sexual connotations.

While it is not known whether the ads have begun appearing in newspapers, magazines and on billboards yet, the campaign is still distressing for a country where rape is considered a national problem by the UN.

Entitled "Leave your worries behind", the campaign features three ads revolving around the Figo’s spacious boot. The first one shows former Italian Prime Minister Silvio Berlusconi smiling behind the wheel of the Figo while three scantily dressed women are tied-up and bundled into the car’s boot. The women depicted in the ad are apparently those who testified against the politician during his sex trial in Italy.

On the same note, the second ad shows a happy Paris Hilton with the Kardashian sisters tied up in the boot of the Figo, with Khlo√© Kardashian having a…ball strapped in her mouth!

There’s also a third ad featuring Michael Schumacher, who has his younger F1 rivals Fernando Alonso, Lewis Hamilton and Sebastian Vettel in the boot of the Figo.

The first two ads are providing Ford with some unwanted attention, as India is still shocked after the brutal gang rape and murder of a 23-year-old woman in New Delhi late last year. A few days ago, the Indian parliament passed the Anti-Rape legislation, pushing more severe laws to curb sexual violence in the country. In this context, showing ads with tied up women in the boot of a car is not an inspired move…even though they did include a version with men, which for the most part, went by unnoticed.

Ford India admitted the move was wrong and expressed its regret about the print ads. In a press statement to IndianCarsBikes that asked about the posters, Ford said:

"We deeply regret this incident and agree with our agency partners that it should have never happened. The posters are contrary to the standards of professionalism and decency within Ford and our agency partners. Together with our partners, we are reviewing approval and oversight processes to help ensure nothing like this ever happens again."

By Dan Mihalascu

Story References: Indiancarsbikes




MaMa said... »March 22, 2013

Considering they look like the Kardashians, all should be well in the world...

500normal said... »March 22, 2013

These ads are genius.... I hate when we concept ads and it "offends" ppl. get a life

Not Cool said... »March 23, 2013

Not really. India has a serious rape PR problem right now. The latest victim was a Swiss woman and her husband.

Flasheroo said... »March 23, 2013

The way women are treated in India,these ads are the last thing indian women should be
worried about.The kardashians should all be bound and gagged along with that koonye
boy.Sick of these socalled talents being everywhere I look,what do they really have to offer the public other than pictures with no message or meaning!

Vivek Rajdhan said... »March 24, 2013

Most people in India would not even know what... sorry, who Kardashian is. They definitely know of Michael Jackson who is the greatest personality or rather the most famous celebrity America ever had. They must have also heard of Michael Schumacher thats it.

Regarding the they way women are treated in India at, least we are much better than your country where your television and media is filled with sex, vulgarity, violence, incest, dumb down reality shows.. which you guys think are harmless but are solely produced and created to dumb you down, break family values. All these media guys have studied psychology of humans. At least we are much better than your country where the poor, uneducated and gullible are taken into the army where they are trained to be zombies and go and rape women of other countries.

Another_Indian said... »March 24, 2013

Ask women in ur family if they would prefer "television and media filled with sex,vulgarity, violence, incest, dumb down reality shows" or recent incidents in INDIA. They will tell you what is better ?

GPN said... »March 24, 2013

Are you mentally challenged?

Ed Cowan said... »March 24, 2013

You are telling me that there is no rape in America. America is the Prison Capital of the World. More prisoners than anywhere else in the world. The U.S. has vast domestic violence and sexual trafficking problems. Most paedophiles are from the U.S.

Jaspher Mercado Balmes said... »March 25, 2013

this isnt funny! frinzee made a competition where they ask people's opinion about what they feel in this controversial ad. i dont think this is funny, this is a failure for ford.

skyfall said... »March 25, 2013

you ain't any better when it comes to treating even the humans.take your garbage and spill it out in your own country which you have very well described in the second paragraph.

Crash Course said... »March 25, 2013

Please look for a mirror. Lol who is asking... a dumb down American? or an Angry Jew...ROFL.

Marion d'crux said... »March 25, 2013

Poor guy...hey 'skyfall on the head' you don even hav d ryt to be typin on this page. dat guy vivek is 200%. Americans hav so much blood on der hands, even though, dey are not directly reponsible for it, dat have lost der ryts ta criticize jus like how dey are losing all der other rights one by one.

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