Comments

Old Chevrolet Impala Offered a Life Extension for Another Year

|

In April, GM will launch the next generation of its Chevrolet Impala onto the North American market, but the all-new 2014 model won't tread alone, as the Detroit carmaker plans to continue production of the current 2013 Impala until next spring.

The reason why GM will offer both vehicles has to do with the sales mix of the current Impala and a change of strategy for the redesigned model. To explain, the older Impala is a big success among car-rental companies and fleet buyers, with around 75 percent of the 169,351 Impalas sold last year landing in the hands of these type of buyers.

"The Impala has become more of a fleet car over the last several years, and this allows us to continue to meet that demand for our fleet customers," Chevrolet marketing chief Chris Perry explained to Autonews.

With the new 2014 Impala, GM wants to move away from the rental and fleet car business. "Fleet will go down, but retail will go up," said Perry. What does this mean in numbers? About 70 percent retail sales and only 30 percent fleet, according to Perry.

It's no doubt a tough call for GM, as to retain the same sales numbers as last year, it would have to deliver about 119,000 examples of the 2014 Impala that starts from $27,535 in the U.S. (from CA$28,445 in Canada) to individual customers, which is probably near impossible. Last year, the combined retail and fleet sales of the Toyota Avalon, Nissan Maxima and Ford Taurus were 164,000 units.


2013 CHEVROLET IMPALA

2013 Chevrolet Impala2013 Chevrolet Impala LT2013 Chevrolet Impala LT2013 Chevrolet Impala

2014 CHEVROLET IMPALA

2014 Chevrolet Impala LTZ2014 Chevrolet Impala LTZ2014 Chevrolet Impala LTZ2014 Chevrolet Impala LTZ2014 Chevrolet Impala LTZ2014 Chevrolet Impala LTZ2014 Chevrolet Impala LTZ2014 Chevrolet Impala LTZ2014 Chevrolet Impala LTZ2014 Chevrolet Impala LTZ2014 Chevrolet Impala LTZ2014 Chevrolet Impala LTZChevroletLot613Event02.jpgChevroletLot613Event20.jpg2014 Chevrolet Impala LTZ


4 Comments:

Akira said... »March 15, 2013

There are still people buying this POS?

R Baker said... »March 15, 2013

Looks like an Avalon. Sorry GM, you let this one suffer too long without paying any attention to it. It's not a terrible looking car, just very vanilla.

Ugly said... »March 15, 2013

I drove a 2011/12 model rental car of one of these over 1945 km, less than a year ago.

It does look horrid but it is a nice comfy, powerful car to drive long distances. Overtaking was absolutely not a problem. Surprisingly it survived a severe snowstorm through the mountains and a minor snow avalanche that landed on me (...us)! Handling was fine, ride was real smoooooth and no reliability issues. Overall, I quite like this ugly car now...

Dave Cohen said... »March 15, 2013

Your last chance to get one, trade in your Aztek.

Post a Comment