Even if it never crossed your mind, we're pretty sure that you would be interested to learn what an Audi R8 V10 Plus with its pants pulled down (or so to speak) sounds like accelerating at full throttle on a dynometer.
As a car company that prides itself for its technological prowess, Audi couldn't simply promote the video through regular channels. Instead, the brand with the four rings is using the (free) image-recognition app Blippar, which allows users of to point their phones at print and poster advertisements of the R8, and instantly bring up 2D photographs on their screens.
"The new Audi R8 V10 plus pushes boundaries in terms of performance and innovation. The use of Blippar technology allows people to interact immediately with the car, and get under its bonnet in a way they simply would not be able to do with a 2D advertisement alone," explains Kristian Dean, National Communications Manager for Audi UK.
"The new video content gives car enthusiasts the opportunity to hear the R8 V10 plus being taken to the red line," he added.
The new R8 V10 Plus was introduced in the facelifted model and is the flagship version of the series featuring a tweaked 5.2-liter V10 engine with an output of 542-horsepower (550PS).