Top Gear Special Explodes Number of Searches for Used Subaru WRX Wagons


The last two Top Gear episodes, which formed a two-part special, in which each of the presenters chose an estate model in order to search Africa for the real source of the mighty river Nile.

As usual, the cars they were constrained to drive were not the most suitable for the rutted and broken roads they would eventually have to negotiate. However, this time Richard actually made a great choice by bringing along a Subaru WRX wagon/estate, which was easily the driving force of the whole expedition.

The Subaru proved itself by pulling Jeremy's BMW 528i Touring, and James' Volvo 850R out of trouble time and again. The Scooby was made to look like somewhat of a hero, and many teary-eyed Brits who were watching the show immediately got the urge to search for a used example, according to MSN Cars.

Figures suggest that search traffic went up a staggering 826% on the night of the first show, and 668% while the final show was airing, on March 10. The source article fails to mention just how many people that equates to, so if only one person usually searches for such a car every day, that would mean a whopping 8.26 people searched for a WRX wagon  during the 826% peak.

Searches for the Volvo also went up, but by a considerably smaller margin, while searches for the BMW were also higher, but not considerably so. Still, for the equivalent of £1,500, you really can't go wrong with a Scooby estate – we know we'd love to thrash one.

Note: Photos are screenshots from the second part of the special, courtesy of the BBC.

By Andrei Nedelea

Story References: MSN Cars via Jalopnik




James M Harris said... »March 18, 2013

They are the greatest! I had a classic WRX wagon. I then bought a prodrive WRX salon. Great cars!

kachuks said... »March 18, 2013

The cannon shell front end, as Ben Stein described it, has always been my favorite of the WRX's.

Ugly said... »March 18, 2013

busted...! okay I admit it! IMO 1500GBP is not a bad price for a Subaru WRX

ne1butu said... »March 18, 2013

"search traffic went up a staggering 826%"

Actually, an important search profile segment was omitted.

"search traffic went up a staggering 826%... by married lesbians who own dogs that live in the woods of Vermont."

ben nibohs said... »March 18, 2013

wagons are much cooler cars compared to sedans imo, but i have to agree with clarkson this version is ugly, i much prefer the one before or after.
also, the wrx did got stuck as well and needed the bmw to push it out in one of the scenes, just sayin

aaronbbrown said... »March 19, 2013

My brother has one of these Subarus, it's a great car. It looks like Subaru has devolved as a result of its involvement with other car manufacturers, and I don't think that's an accident.

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