General Motors is keen to cut itself a bigger slice of the US pickup market, with two all-new midsize trucks, which should offer performance and towing/carrying capacity close to that of the larger Chevrolet Silverado and GMC Sierra. Expected to be revealed in the fall, the new trucks will go on sale in 2014.
These trucks really sound like a good idea, since they will offer considerable improvements in efficiency over their larger counterparts, yet GM will be differentiating the two, giving them distinct niches to cover.
For instance, the Chevrolet-badged model will be a “lifestyle and sport truck,” whereas the GMC-branded version will have “95 percent of the duty cycle of the big Sierra with a lot more fuel economy,” according to GM’s NA President, Mark Reuss, who was quoted by The Detroit News.
In addition, as you might expect, the two trucks will benefit from unique marketing campaigns, but they have yet to be named. "We're researching the names as we do any new products to see where the legacy names are, do they mean something to people," said Reuss.
He added that 2013 and 2014 are important years for the company, as no fewer than 29 new or significantly improved models are set to be launched, which he says is “unprecedented in the industry.”
By Andrei NedeleaNote: Chevrolet Silverado and GMC Sierra pictured