Chevy and GMC to Reveal New Mid-Size Trucks this Fall, On Sale in 2014


General Motors is keen to cut itself a bigger slice of the US pickup market, with two all-new midsize trucks, which should offer performance and towing/carrying capacity close to that of the larger Chevrolet Silverado and GMC Sierra. Expected to be revealed in the fall, the new trucks will go on sale in 2014.

These trucks really sound like a good idea, since they will offer considerable improvements in efficiency over their larger counterparts, yet GM will be differentiating the two, giving them distinct niches to cover.

For instance, the Chevrolet-badged model will be a “lifestyle and sport truck,” whereas the GMC-branded version will have “95 percent of the duty cycle of the big Sierra with a lot more fuel economy,” according to GM’s NA President, Mark Reuss, who was quoted by The Detroit News.

In addition, as you might expect, the two trucks will benefit from unique marketing campaigns, but they have yet to be named. "We're researching the names as we do any new products to see where the legacy names are, do they mean something to people," said Reuss.

He added that 2013 and 2014 are important years for the company, as no fewer than 29 new or significantly improved models are set to be launched, which he says is “unprecedented in the industry.”

By Andrei Nedelea

Note: Chevrolet Silverado and GMC Sierra pictured


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MarketAndChurch said... »April 17, 2013

Good! Make Ford Reconsider giving us the Ranger... which Ford I'm sure is secretly plotting how to best bring one back to the American market given Cafe regulations will hit in 2016 and again in 2025(?). Not sure, but they will need a player in that market anyways.

Their so afraid of a Ranger eating up F-series sales... why not modify the P-platform to make it lighter, with a slight skinnier track, to base the Ranger on, and call it the Ford F-100 Ranger? Naming and platform issues would be resolved, the F-series would grow in sales, and Ford would have a competitor...

By the way... that GMC is one handsome truck!

emjayay said... »April 18, 2013

Oh for the days when pickup trucks did try to be modern and stylish without looking like a locomotive or a semi. For your viewing pleasure, the first pickup with the rear wheel fenders on the inside:

emjayay said... »April 18, 2013

See the lettering under the side window? Not only could you pay more for a full width wrap around rear window and nicer upholstery, but it came with a chrome "Custom Cab" insignia on each side just in case no one noticed.

Oh, and no, real trucks weren't that low. Back then when they took advertising photos they generally weighed the vehicle down with sandbags or something so it was lower. In this case it's a painting, but I think they painted over photos or onto a projection of a photo or something like that. Anyway, it looks pretty accurate. Often they made cars look longer and wider than they really were.

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