To demonstrate the lightness of its new Volvo Dynamic Steering system, Volvo Trucks has set up a publicity stunt employing…a carrot-hungry hamster. Volvo says its latest steering system is so easy to handle that one can steer a heavy truck using only his or her fingertips.
With a hamster cage installed on top of the steering wheel and the driver only using a carrot as bait to make the hamster move in the necessary direction, Volvo set out to show that the new FMX truck could climb to the top of a rough quarry in northwestern Spain.
It was quite a mad experiment, as one mistake could have proven very costly for both the driver and the hamster Charlie. Not to mention the truck.
For Volvo to release the video, you know beforehand the driver and the hamster made it, but it still makes for an interesting watch.
By Dan Mihalascu
VIDEO a