Evidently, the John Varvatos Limited Edition version of the 300C has served Chrysler well, as the brand with the “Imported from Detroit” banner is bringing it back for the new model year, adding the option of all-wheel drive for the first time in the process.
Available with a standard 292-horsepower 3.6-liter V6 or an optional 363hp 5.7-liter V8 HEMI, the 300C John Varvatos Limited Edition V6 will start from a pricey $44,480 (AWD V6 from $46,980), excluding $995 destination, with sales to kick off in March.
The 300C trim model bearing the name of the Detroit-born fashion designer is distinguished by a unique Phantom Black tri-coat exterior paint and discrete titanium metallic finishes and accents inside and out, including, but not limited to, the grille, day light opening surrounds and mirror caps. It rides on 20-inch (19-inch for AWD models) cast-aluminum wheels
In the cabin, John Varvato’s styling touches can be found on the Pewter Metallic leather seats, the specially designed gauge cluster and clock with Pearlescent White face and Charcoal Black Metallic bezels, and the unique Charcoal Hydrographic Wood and Gloss Black finished interior accents.
“Our collaboration with John Varvatos created one of the most uniquely appointed and fastest-selling limited-edition Chrysler 300 models,” commented Chrysler brand CEO, Al Gardner.
“We received feedback from Chrysler and John Varvatos design fans asking us to do two things – build a second run of the ultimate ‘Imported From Detroit’ Chrysler 300 and offer it with our most intelligent AWD system. We listened and the Chrysler 300C John Varvatos Limited Edition is back,” he concluded.
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