Since all new mid-size executive sedan-basede coupes are either too old, too bold or just plain forgettable, the Cadillac ATS Coupe comes in looking classy but not in your face, with a big dollop of style that thankfully is of the subdued kind that is easy on the eye is still pleasant.

Just think of how different this will look to its direct competitor, the Lexus RC, when placed alongside it and even the new BMW 4-Series too, though that’s bordering on the boring…

The year that has just passed may have been for me, the year of the hot hatch, but 2014 could be the year of the executive coupe (and its sporty variant).

As we wait for the first reviews and first cars on the road (for comparos) to make their appearance, CNET and Edmunds had a good look around the new two-door Caddy and their impression and expectations of it are quite lofty – even Forbes chipped in with a (positive) video take from the motor show floor.

It shows that the modern automotive industry does have a lot of freedom to create whatever it wants if the right context can be justified at board meetings and to shareholders – the ATS Coupe is going to pick up the role of restrained face in the market share once the ageing (but still attractive) Audi A5 is replaced by an LED-laden successor that will most likely have a grille as big as that of the Lexus RC but of a more regular shape…

Scroll down and check out the videos below.

By Andrei Nedelea

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