Mercedes-Benz has certainly raised the bar on all levels in the full-size luxury sedan segment with its freshly launched S-Class, but it’s just a matter of time before its arch rivals answer back with their own proposals, starting with BMW and its next 7-Series saloon.

You’ve probably seen the spy shots of the new luxobimmer and now, thanks to French magazine L’Automobile, we can share with you a video of the Bavarian brand’s engineers pushing the G11-codenamed model on the snow in northern Europe.

The French are reporting that, according to their sources, BMW is working on a similar technology to the Mercedes Magic Body Control, which is a sensor-based system utilizing cameras to monitor the road ahead and adjust the suspension settings.

The next 7-Series will most probably break cover at the 2015 Frankfurt Motor Show.

VIDEO