Hyundai officials kept their promise to retain a sub-$40,000 sticker for the new and improved 2015 Genesis sedan, with the mid-size model starting from $38,000, or $38,950 if you include the $950* delivery charge, for the well-equipped entry-level version that gets its power from a 311hp 3.8-liter V6 engine paired to an 8sp automatic turning the rear wheels.

While the base MSRP represents a $2,800 increased over the outgoing (and still available) 2014 Genesis with the 333hp 3.8L V6, Hyundai states that, besides the bigger body and new design, the second-gen model also “delivers significantly more standard content”, including, but not limited to, 8-inch navigation with rearview camera, paddle shifters, hill hold control, power folding mirrors, HD Radio and driver knee airbag.

The 2015 Genesis sits between a BMW 5-Series and a 7-Series (SWB) in terms of size at 196.5in (4,990mm) long, but it’s pricing effectively places it next to the BMW 3-Series (328i starts at $37,300), and even the Mercedes-Benz CLA, which may start at $29,900 (sans D&H), but it lacks many of the standard features found on the Hyundai and can easily end up costing more. Of course, this only makes sense if you don’t care about the fancy badge.

For the first time, the Genesis is also offered with the option of all-wheel drive for the V6 engine ($2,500 more than the RWD model), while at the top of the range is the 420hp 5.0-liter V8 edition that is available exclusively with RWD and has an MSRP of $51,500*.

“The all-new Genesis rivals the best premium sedans in the world, at a price point many thousands of dollars less,” commented Dave Zuchowski, CEO of Hyundai Motor America. “Our 2015 Genesis represents a bold step forward for Hyundai and reinforces the successful strategy of marketing our premium models under the Hyundai brand umbrella, rather than a costly separate luxury brand sales channel. As a result, we’re able to pass the benefits of this strategy directly to our valued customers.”


STANDARD FEATURES [From Hyundai]

Genesis 3.8L RWD

Genesis 3.8L RWD has a MSRP of $38,000, excluding $950 freight, and includes the following standard features:

  • 18-inch Alloy wheels with P245/45R18 All-Season tires
  • Vehicle Stability Management (VSM)
  • Electronic Stability Control (ESC) with Traction Control System (TCS) and Anti-lock Braking System (ABS)
  • Nine airbags: Advanced dual front airbags with Occupant Classification System (OCS), front and rear seat-mounted side-impact airbags, roof-mounted side-curtain airbags, driver knee airbag
  • Front and rear outboard seat belt pretensioners
  • Anti-whiplash front head restraints
  • Automatic headlights w/ LED headlight accents
  • Daytime running lights
  • 4.3-inch TFT LCD cluster display
  • Power folding outside mirrors with Genesis logo puddle lamps
  • Hands-free Smart Trunk opener
  • Heated dual power outside mirrors with turn signal indicators
  • 12-way power heated leather front seats (with power lumbar)
  • Leather seating surfaces
  • Power windows with front & rear auto-down/up with pinch protection
  • Electroluminescent gauge cluster
  • Proximity key with push-button start
  • Intelligent drive mode select
  • Leather-wrapped steering wheel with tilt and telescopic adjustment
  • Steering-wheel-mounted cruise control and audio controls
  • Dual automatic temperature control
  • Auto-dimming inside rearview mirror with compass & HomeLink®
  • Touchscreen Navigation System w/8-inch Display
  • Rearview camera
  • AM/FM/SiriusXM®/CD/MP3/HD Radio® audio system with 7 speakers
  • Bluetooth® hands-free phone system and audio streaming
  • Rain-sensing wipers w/ auto defogger windshield
  • TPMS with individual tire pressure indicator
  • Hyundai Blue Link® Infotainment System with Google™ (90-day trial)
  • SiriusXM Travel Link® (includes SiriusXM Traffic, stock, sports, weather, gas prices, movie info – 3-year complimentary)

Genesis 3.8L AWD

Genesis 3.8L AWD has a MSRP of $40,500, excluding $950 freight, and includes all of the 3.8 RWD equipment plus the following features:

  • HTRAC AWD system
  • Heated rear seats
  • Heated steering wheel
  • Headlamp washer

Option Packages Available 3.8L RWD and AWD

3.8L Signature Package – $4,000 Option Package MSRP

  • Power tilt-and-slide panoramic sunroof
  • Integrated memory system (IMS)
  • Power tilt-and-telescopic steering wheel
  • Auto-dimming outside mirrors
  • Blind spot detection with rear cross-traffic alert
  • Lexicon® 14-speaker Discrete Logic 7 Surround Audio
  • HID headlights
  • Parking guidelines
  • Power rear sunshade and manual rear side shades
  • Ventilated front seats

3.8L Technology Package – $3,500 Option Package MSRP

(Requires Signature Package)

  • Ultra-premium leather seats
  • Power driver seat cushion extender and side bolster
  • Lane departure warning system
  • Lane keep assist
  • Smart cruise control (full stop / start capability)
  • Haptic steering wheel
  • Automatic Emergency Braking (AEB)
  • Electronic parking brake w/ automatic vehicle hold
  • Pre-safety seatbelt
  • High beam assist
  • Front & rear parking assistance system
  • 7-inch TFT LCD cluster display

3.8L Ultimate Package – $3,500 Option Package MSRP

(Requires Technology Package)

  • Genuine matte finish wood trim & aluminum trim
  • Full color head-up display
  • Premium DIS Navigation w/9.2-inch HD Display
  • Lexicon® 17-speaker Discrete Logic 7 Surround Audio
  • Power trunk lid
  • Dual-mode climate control with CO2 sensor

Genesis 5.0L RWD

Genesis 5.0L RWD has a MSRP of $51,500, excluding $950 freight, and includes all of the Genesis 3.8L Technology Package equipment plus the following features:

  • 5.0L GDI DOHC V8
  • 19-inch Alloy wheels with P245/40R19 (Fr), P275/35R19 (Rr) All-Season tires
  • LED fog lamps
  • Quad exhaust tips
  • Illuminated door sill plates
  • Genuine matte finish wood trim & aluminum trim

5.0L Ultimate Package – $3,250 Option Package MSRP

  • Continuous damping control suspension
  • Full color head-up display
  • Premium DIS Navigation w/9.2-inch HD Display
  • Lexicon® 17-speaker Discrete Logic 7 Surround Audio
  • Power trunk lid
  • Dual-mode climate control with CO2 sensor

PHOTO GALLERY

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