If the VW California is what one may call a house on wheels, why not use it as a hotel room as well?

This seems to be the logic behind a campaign from the UK for a new holiday experience. Volkswagen Commercial Vehicles launched a getaway concept together with hotel booking site LateRooms.com called “Hotel VW California”.

Six VW California SE camper vans have been made available for booking as hotel rooms, with Temple Island, Henley-on-Thames being the first site for what is called Hotel VW California.

Parked at this location, staying in the ‘Hotel’ will offer guests the first ever chance to sleep on the island made famous by the Henley Royal Regatta and its ornamental folly. Rates on LateRooms are set at £35 a night for this location.

The hotel chain will see the California campers placed around some of the UK’s most beautiful locations. Each VW California camper provides sleeping for up to four adults and features a pop-up roof, kitchen with fridge, twin-burner cooker and sink (with running water), wood-trimmed cupboards and drawers and other features.

Integrated blinds on windows in the living area provide privacy while LED spotlights are fully integrated into the interior design to provide illumination during the night. A table and two chairs are also offered. All…camper-rooms will include free wifi, iPod docking, ‘Climatronic’ three-zone automatic air-conditioning, heated seats and programmable central heating.

The offer is available to book from July 24 for a limited time only.

By Dan Mihalascu

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