To celebrate the 25th anniversary of the Discovery, Land Rover has released a crowd-sourced film featuring spectacular owner adventures from all over the world.
The film was created using home video clips from 70 different owners across 24 countries featuring Land Rover Discovery vehicles in a variety of environments. Footage submitted by owners included day to day trips as well as treks across continents, all captured since the family SUV was launched in 1989.
The film shows the Land Rover Discovery assisting owners in challenging situations, including transporting them through blizzards and deep water, up and down mountains, over sand dunes and into some of the world’s most remote places.
Owners from over 36 countries accepted Land Rover’s invite to submit home footage of their favorite Discovery moments, with more than 1,000 clips being sent, totaling an estimated 100+ hours. The final film includes 70 different Land Rover owners from 24 countries around the world.
“The story of Discovery was simply hidden in the thousands of clips shot about owner adventures all over the world. Discovery owners hold their vehicles dear to their heart and what better way to capture that passion and adventurous spirit than showcasing their own discoveries from the last 25 years,” said Dominic Chambers, Land Rover Marketing Communications Director.
Land Rover has produced 1,088,000 Discovery vehicles by the beginning of 2014, with the one millionth model undertaking a 50-day, 8,000 mile adventure in 2012 travelling through more than a dozen countries across Europe and Central Asia to raise money for charity.