Ford has unveiled its next-gen in-car infotainment system called SYNC3. It promises a much improved experience over what the automaker is currently offering, thanks to a more intuitive interface and additional features.

There’s a new “smartphone-like touchscreen” which must be a big improvement over what they’re currently offering, because now touch response is really not a strong point.

Larger buttons are also on the menu, which should bode well with the reduced general complexity. Parrish Hanna, Ford global director of Human Machine Interface, said “simplicity has value. Reducing the number of things on-screen also makes control easier and is designed to limit the number of times a driver has to glance at the screen.”

Voice recognition was pretty good before, but it too has seen improvements with SYNC3 – it reduces the number of steps required to carry out a command.

The AppLink system, basically an app store for the system, has been revamped too, making it even easier to search for what you want, while at the same facilitating developers’ integration of apps.

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