Aston Martin Backs GB Campaign In Japan With GREAT-Themed Rapide S

Aston Martin pulled the wraps back on a unique Rapide S created

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by John Halas

February 27, 2015 at 14:24

Aston Martin pulled the wraps back on a unique Rapide S created by their ‘Q’ customization division in Japan today.

The car was announced during a business-to-business seminar curated by the British Embassy in Tokyo as part of the British Government’s ongoing GREAT Britain international marketing campaign to drive inward investment and tourism to the country.

Recently, the UK carmaker launched a limited company named ‘Aston Martin Japan Limited’, which began trading last month.

Aston Martin CEO Andy Palmer commented: “Our recent establishment of the limited company in Japan, along with our investment in people and facilities across the Asia Pacific region, signals very clearly our determination to make Aston Martin a key player in the high luxury sports car sector in these important and growing markets.”